5 Ways to Engage New Customers with Your Social Media Presence
While it may seem like it’s practically impossible for people to be spending more time on social media, global usage data keeps proving that assumption wrong. In fact, as of March 2022, the average daily social media usage for internet users worldwide is 147 minutes.
In 2022, the most popular social networks include Facebook, YouTube, Instagram, and TikTok.
If you look at these numbers, it quickly becomes evident that social media presents the perfect space to use if you wish to reach new audiences and nurture relationships with leads and existing customers.
So, if you’re prepared to do the work, the following are the best strategies for engaging new customers with your social media presence.
The essential thing you must do when trying to grab (and hold onto) the attention of your target audience is to be authentic. And unfortunately, plenty of brands are failing at this one task.
According to TINT’s 2022 State of User Generated Content report, as many as 78% of consumers feel like they can tell when a brand is advertising to them. And almost one-half (45%, to be more precise) are ready to unfollow brands that practice too much self-promotion.
So what does this mean for your social media strategy?
It’s simple, actually. The best way to engage new customers with social media is not to treat these channels as sales platforms. Instead, use them as the most effective way to interact with your audience and show them what your brand is truly about.
Bay Alarm Medical does this beautifully by basing its presence almost entirely on posts that celebrate the company’s customers. The result is a refreshing Instagram feed that doesn’t just discuss the company’s product range. More importantly, it appeals to the brand’s target audience by actively showing them that they belong in the Bay Alarm Medical community and that the brand is happy to welcome them into the family.
Another impactful thing you can do with your social media presence to get new customers to notice your brand is to invest in educational content.
Producing educational posts is a superb tactic for several reasons.
First and foremost, educational content converts. One study discovered that consumers are more than twice as likely to buy a product after reading an educational post about that item.
Secondly, distributing educational content can do wonders when attempting to build authority, credibility, and trust for your brand.
And finally, don’t forget that educational content provides your audience with value, making it more likely that they’ll remember your brand as a company they can rely on to solve their pain points.
Just take a look at how well SomniFix does at presenting its TikTok followers with educational posts.
You’d think the short video format doesn’t leave much room to communicate value. But, the brand proves the contrary is true. SomniFix uses the platform to share helpful tips and tricks with its audience, helping potential buyers learn more about the importance of nose breathing and shortening the time it takes for them to go from the awareness stage of the sales funnel to a conversion.