Video marketing has become an essential strategy for brands looking to promote products, engage audiences, and drive conversions. According to one study, 94% of users watched videos to learn about products or services.

However, video marketing campaigns can involve a bit more work – from ideation to filming to editing to post-production – so they require careful planning, collaboration, and organization involving multiple teams.

With the collaboration involved, sometimes involving third-party clients, gaps in communication can hinder your productivity and the final product. This can leave you with wasted time and money with a lot of frustration – not to mention that you still have a campaign to create.

The Ultimate Guide to Video Marketing Tools for Project Managers

Curious about video marketing tools you can leverage to streamline workflows, enhance collaboration, and achieve successful marketing campaigns? Here’s a comprehensive guide on the best video marketing tools that project managers can use to boost productivity and drive results.

Why Project Managers Need Video Marketing Tools

So much goes into each project, so it’s crucial for project managers to keep everything running smoothly and ensure everyone is focused on the same goals and milestones. Project managers play an important role in planning and creating video marketing campaigns, ensuring teams stay on schedule, budgets are managed, and content aligns with larger brand goals.

The right video marketing tools help with:

• Improving team collaboration
• Streamlining content creation workflows
• Tracking project progress
• Enhancing audience engagement with high-quality videos
• Maintaining consistency in messaging
• Ensuring effective resource allocation

Managing a successful video marketing campaign often means coordinating scriptwriting, shooting, editing, publishing, and performance tracking. Each step of the process must be carefully monitored, which is no new task for a project manager, but having the right tools can make it much easier.

Video marketing also involves multiple stakeholders, including marketing teams, creative teams, and in some cases, external partners. Different tools can ensure seamless communication, effective allocation of tasks, and centralized management – as well as tracking performance analytics to refine future marketing strategies.

Where Does Project Management Fit into Video Marketing?

Project management is essential for video marketing success, ensuring that:

• Teams adhere to deadlines and milestones to avoid holding up a project
• Resources are allocated efficiently
• Campaign goals align with broader marketing objectives
• Performance is tracked and optimized
• Budgets are managed effectively
• Risks are mitigated throughout the production process

Without a project manager at the helm, video marketing campaigns can become chaotic, expensive, and disorganized with unclear objectives and poor return on investment (ROI). Project management software and video marketing tools are the ideal marriage of technology to streamline the entire production process, helping your teams stay aligned and focused on objectives.

Top Video Marketing Tools for Project Managers

Project Management and Workflow Tools for Video Projects

Project management tools are important for keeping video campaigns on schedule and organizing teams.

Nulab’s Backlog is the ideal project management tool to combine issue tracking, task management, and team collaboration all in one. Ideal for video projects, Backlog ensures smooth coordination between multiple teams by keeping all tasks, files, and feedback in one place.

Source: Nulab Backlog

Video Creation and Editing Tools

Producing high-quality video content is necessary for a successful marketing campaign. The following tools simplify video editing and enhance video storytelling.

Adobe Premiere Pro: A professional-grade video editing software with advanced features for high-quality productions, such as multi-camera editing, color correction, and motion graphics. It’s perfect for teams producing high-quality branded content.

Source: Adobe

Final Cut Pro: Apple’s editing software is designed for seamless integration and precision video editing. Featuring a magnetic timeline and powerful post-production tools, it’s an excellent choice for creative teams.

Source: Final Cut Pro

Camtasia: Ideal for screen recording and instructional videos, making it great for training and corporate presentations. With built-in annotations, templates, and effects, you can create engaging explainer videos without advanced editing skills.

Source: Camtasia

Animoto: A user-friendly platform that enables project managers to create quick and engaging video content with customizable templates and drag-and-drop functionality.

Source: Animoto

Nulab’s Cacoo: A diagramming tool that helps teams visualize video concepts, plan storyboards, and create flowcharts for production workflows. You can use Cacoo to map out the entire video production process before shooting begins.

Source: Nulab Cacoo

Video Hosting and Distribution Platforms

Once videos are produced, they need to be distributed strategically across platforms.

• YouTube: The leading video-sharing platform with SEO-friendly features for increased visibility and built-in analytics tools to evaluate performance and optimize future content.
• Vimeo: This platform provides high-quality hosting and advanced privacy controls for internal and external video distribution. Its collaboration tools help teams receive feedback and make revisions directly within the platform.
• Wistia: This platform offers in-depth analytics and lead generation tools to enhance the effectiveness of video campaigns. Wistia’s branding capabilities make it ideal for businesses that need professional video hosting solutions.
• Brightcove: This video marketing and hosting platform provides live streaming, analytics, and audience engagement tools.

Collaboration and Feedback Tools

Project managers have to facilitate efficient collaboration and feedback loops to keep video projects moving forward.

Frame.io: This tool supports reviews and approvals and allows teams to comment directly on video content for editing and feedback. Frame.io streamlines the revision process by keeping all feedback organized and accessible.

Source: Frame.io

Slack: This tool enhances team communication and integrates with project management tools for streamlined updates. Slack’s video call and messaging features allow teams to discuss projects in real time.

Source: Slack

Google Drive: This cloud-based storage solution is ideal for video assets, enabling easy file sharing and version control. You can use Drive’s collaboration features to keep all assets within the chat threads in a single location to ensure nothing is missed.

Source: Google Drive

Notion: This solution combines documentation, collaboration, and project tracking into one tool for video project management. You can create detailed content calendars and video production checklists within Notion as well.

Source: Notion

Screen Recording and Webinar Tools

Screen recording tools can help with webinars, live tutorials, product demos, or similar projects for both internal and external audiences.

Loom: This tool has a simple interface for quickly recording your screen, webcam, and audio. This is ideal if you need to create internal presentations or share tutorials to your team members.

Source: Loom

Zoom: This tool is widely known for its video conferencing capabilities, but it can also be used for live webinars, Q&A sessions, screen sharing, and more.

Source: Zoom

WebinarJam: This tool is intended for webinar creation and features automated functionality, live chat, and the option to stream directly to social media like Facebook, Instagram, or YouTube.

Source: WebinarJam

Live Streaming Tools

Live streaming is a popular way for brands to connect with their audiences in real time.

OBS Studio: This open-source software platform enables live streaming with control over video and audio settings.

Source: OBS Studio

StreamYard: This browser-based live streaming tool simplifies the process with a user-friendly interface and features like guest invitations and on-screen comments.

Source: StreamYard

Restream: This tool elevates live streaming by offering a simultaneous livestream tool that allows you to stream your video across YouTube, LinkedIn, Facebook, and other social media platforms at once, instead of multiple broadcasts.

Source: Restream

Advanced Video Tools for Project Managers

Video Analytics and Performance Tracking

Measuring your video success is key to refining your future campaigns to reach your marketing goals.

• Google Analytics: This is a premier tool to track video engagement metrics, such as watch time and bounce rates, on web-embedded videos.
• Vidyard: This tool provides in-depth analytics and viewer engagement insights to enhance video strategy.
• TubeBuddy: This YouTube optimization tool helps project managers improve video reach and SEO.
• HubSpot Video: This tool offers integrated video marketing and performance tracking within the HubSpot platform.

Automation and AI-Powered Video Tools

• Automation can save time and improve efficiency in video creation and marketing:
• Lumen5: This tool uses AI to transform written content into engaging videos. You can convert blog posts and scripts into dynamic videos in just minutes.
• Marketo: This tool provides advanced automation tools for larger businesses to help you nurture leads with targeted campaigns.
• ActiveCampaign: This tool allows you to automate video campaigns and ensure they hit the ideal platforms for the right audiences.
• Descript: This tool allows text-based video editing, making it easier to create and refine content. It also has automatic transcription and voice cloning for quick edits.
• Synthesia: This AI-powered video generation tool enables project managers to create videos with virtual presenters, eliminating the need for on-camera appearances.

Interactive Video Tools

Interactive videos are popular because they turn a passive viewer into an active participant, allowing them to engage directly with content.

• Vizia: This tool offers interactive features to add polls, quizzes, or forms into the videos for product demos, educational content, or viewer feedback.
• WIREWAX: This tool is one of the best for creating interactive videos with clickable elements, such as shop buttons that link to product pages or landing pages.

Video Scriptwriting and Storyboarding Tools

Effective videos start with an effective script and storyboard.

• WriterDuet: This collaborative scriptwriting tool enables teams to develop video scripts in real time.
• Storyboard That: This digital storyboarding tool helps visualize video concepts before production begins.
• Plotagon: This script-to-video tool creates animated videos from written dialogue, streamlining the content creation process.

Make the Most of Video Marketing Tools

Video marketing tools are just that – tools. You need to use them effectively to get results. Here are some things to keep in mind:

Outline Goals

Like any marketing campaign, you need to define your goal for your video campaign. Do you want to generate leads? Build brand awareness? Increase conversions? When you have clear objectives, you can tailor your video marketing strategy to get the results you’re after.

Choose the Right Tools

There are dozens of tools to help with every step of video production, but they’re not all appropriate for your needs. Make sure the tools you choose align with your needs and goals. Consider:

• Available features: Bells and whistles are nice, but make sure the core features of the tool meet your needs – such as video hosting, interactive features, analytics, or editing.
• Ease of use: A tool is only as good as you and your team’s ability to use it effectively. Make sure the tool you choose is user-friendly, especially if it needs to function across multiple teams.
• Pricing: The price of the tool you choose will factor into your ROI, so evaluate if the tool fits into your budget without costing you the essential capabilities you need.
• Integration: One of the biggest benefits of video marketing tools is their ability to integrate to streamline the production process – and keep you on track managing your project. Make sure the tools you choose integrate smoothly with your existing stack.

Don’t Forget the Content

Video is excellent for communicating a message to your audience, but you can’t neglect the message itself. Embrace storytelling to create a compelling message, then use video to bolster it.

• Craft a narrative that inspires emotion, such as joy, anxiety, anger, sadness, or humor, as appropriate for your brand.
• Use high-quality visuals and editing to polish your video and ensure the visuals match the messaging.
• Keep the audio clear and edit out any unpleasant background noise.
• Finish with a clear, compelling CTA that tells viewers what action you want them to take, such as completing a purchase or signing up for an email list.

Plan Your Video Distribution

Creating a video is only part of the process. Once it’s finished, you have to share your video across different platforms to reach your audience, including social media channels like YouTube and TikTok. You should also embed your videos on your website and include them in your email marketing campaigns.

Analyze Performance

Based on your goals, track key performance indicators (KPIs) like watch time, views, shares, and engagement using analytics tools – either external or built into a platform. These insights can help you find areas for improvement to refine your future campaigns. Consider:

• Views and watch time
• Engagement metrics, such as likes, shares, and comments
• Conversion rates
• Retention rates

Streamline Your Video Production Process

Successful videos require effective project management. From planning and production to performance tracking and collaboration, these tools can help you enhance your video production and distribute high-quality videos.

— Author Bio:

Torrey Tayenaka

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based commercial video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.