External link
  • A new tab opens with CultBooking link(when clicking on Book Now)
  • Fully responsive and mobile optimized
  • 100% recommended and supported integration
  • Easy and fast to install
Java Script
  • User remains on the hotel’s URL address (no redirection)
  • Fully responsive and mobile optimized
  • 100% recommended and supported integration
  • Medium level development expertise needed
White label hotel booking engine

White label hotel booking engine

What is a hotel booking engine?

CultBooking is a booking engine, also called reservations software that does not charge any commissions and can be easily and completely integrated into any accommodation website. Like for example, hotels, guest houses, B&B, and all types of properties and accommodation types. 

Reservation system: CultBooking, it empowers your website visitors to have real-time access to your availability and prices and complete the booking in an easy and fast way, with just a few clicks. For online travel, the cloud-based solution of CutlBooking is ideal. 

Apart from offering a White Label Hotel Booking Engine (Reservations Software), CultBooking also provides a white-label channel manager. So you can have a package of booking engine plus channel management or just the booking engine, depends on your needs. This way, you have fully covered the global distribution for any hotel with a central reservation system and seamlessly integrated solutions.  

For who is the white label booking engine?

Hotels and Hotel Chains

The white label booking engine can be used directly by hotels and all types of accommodation providers. This article focuses on a very specific target public, that are specialized potential users of such a white label solution. Following is a comprehensive list of potential users:

Software companies: 

PMS (Property Management System)

Hotel software companies, also called property management systems or software with the abbreviation PMS, are mostly interested in CultBooking white label booking engine. A PMS is a front-office software used by reception and front desk to register offline and online bookings as they happen in real-time. In the world, there are many PMS providers. Here is a complete list on Siteminder website:

Of course, there are many more than the ones mentioned on the above list. So potentially, all PMS companies would need a booking engine. Why use the reservation software of a specialized company as CultBooking and not build its own booking engine? 

There are many PMS companies that have already their own booking engine that is very old or is not fully optimized for high conversions and best performance. The core business of the PMS is to concentrate on their system and make the hotel software work at it’s best, make ongoing improvements and enhancements. Therefore a PMS firm does not have time to concentrate on a second product, the booking button, or the booking engine and many prefer to leave this part to a specialized partner and 3rd party external provider. 

No need to regularly develop or update solutions.

On the same line of ideas, CultBooking – booking engine, does not specialize and does not concentrate on creating or maintaining a PMS, but uses 3rd party providers and partners to connect with. Here is a complete list of already connected PMS of CultBooking:

Channel Managers

Here is the same situation as with PMS companies. A channel manager may have its own booking engine but is hard to run and maintain two parallel products at the same time. CultBooking already integrates with over 17 channel managers, here is a complete list:

CultBooking is completely independent of specific branding images and colors, so you can put your own logo on it and make people think that you have created the world’s greatest booking engine. Moreover, there are weekly updates and ongoing developments happening to create best in class and best performing reservations software in the market. Just over the last 2 years, the technology has advanced and evolved in so many nice ways, allowing the user to make faster reservations, added new features as promotional codes inside the URL, specific links for each room type, promotional prices and much more. 

Representation Companies and Partners

Resellers and consultants

Resellers are companies that work as partners and consultants. They are already into the hospitality business with an existing portfolio of products and want to add booking engine technology as a white-label, as there is a high demand for reservations software for hotel websites. For example, a consultant from Slovenia has in his portfolio his main product is a revenue management software as he does revenue management consulting. Apart from RMS, he also resales a booking engine, channel manager, and PMS. So he provides an all-in-one solution branded by him but using different providers for all his products. 

Sturdy and robust booking engine product enriches your brand value.

Marketing agencies

Digital Marketing Agencies that already do websites for hotels, are in need of a white label reservations software and booking engine. The already existing plugins for WordPress or Wix website builder are not specialized enough and do not provide connections to channel managers and PMS.

CultBooking is already connected with the main PMS and Channel Managers. If a new PMS or channel manager partner or hotel, approaches CultBooking, then the CultBooking reservations software is ready to be integrated with the software of your choice, free of charge and at no cost.

Moreover, CultBooking has open API and XML connection, along with support for technical integration with 3rd party applications. Any software company in need for white label booking engine can work with CultBooking and make a strong partnership to achieve the best result, that on their own would not accomplish, or would be too expensive and time-consuming. 

Just to give an idea. CultBooking is already 12 years old and sold as a package with CultSwitch channel manager. 2 years ago, CultBooking became an independent company with its own website, own branding, marketing, content, and communication strategy. Since the split, the product has evolved so much that is not recognizable anymore.

Here is how the engine looked like in the past:

old cultbooking - hotel booking engine

Here is how it looks now, the new hotel booking engine from CultBooking:

new hotel booking engine - cultbooking

Why choosing the white label booking engine from CultBooking?

Through our white label partnership, you can re-mark and brand your company name on the software, allowing you to commercialize and offer our products under your own brand.

Scalable reservations software

You can offer it to just a few properties and increase the number based on great results and success. If a neighbor hotel sees the CultBooking – booking engine, he will also want to use it as well. So you already have a lead and referral waiting for you to provide the white label solution.

Prospect and customer ownership.

Price affordable 

CultBooking, booking system, has a reasonable price for all the features it has to offer. There is a fixed price and there are no commissions. Therefore, CultBooking will provide you with ‘buy rates’ and you can upsell for the price you want. 

If you are a company that wants to provide the white label hotel booking engine to 50 hotels, 100 properties, or even more, then CultBooking has a special pricing strategy for you. It is scalable when many properties use the white label solution, then CultBooking becomes cheaper for you as a partner, and your benefit margins increase significantly, based on volumes. 

Free to quote any price. 

Every property in the world shall benefit and be empowered by CultBooking to use the power of online distribution and direct bookings. This will increase hotel reservations and boost occupancy rates. 


Possible to adapt it in your own mother tongue. CultBooking does this based on demand. Which language do you need? Maybe the language of your choice is already there: English, German, Italian, Spanish, Portuguese, Romanian, French. Just tell us your needed language and in a few weeks is already LIVE. 

Customized with logo and brand colors

Fully customizable to match the feel and look of your brand and of the hotelier. Increase sales by selling booking engine solutions under your own brand.

Support and help

You don’t need to worry about questions that potential customers may bring to your solution. CultBooking solves all questions and provides support for you and your clients

Free training and support.

Payment gateways

CultBooking also has a management system for payment gateway, as has integrated an intuitive 3rd party solutions that allow guests making online-booking to pay via their bank account, credit card, PayPal, Klarna, and much more. Here are all the payment methods available. 

The payment gateway solution is fully integrated into the booking engine and automates the transactions, as payment is transferred directly into the bank account of the hotel owner. 

Simple and fast

With white label booking software, you will simplify the hotel operations and also the product development of your hotel management software. The booking software is an essential tool for every website and much in demand in the hospitality industry. So be the first to tap into this opportunity with a reliable partner. 

For partnerships and questions, you can reach us via email: