CultBooking – A worthy successor and alternative for Booking Suite (Booking.com) WebDirect BookingButton
Are you working in the hospitality industry? Do you perhaps work in an area where you are dependent on guests? Are you always looking for new ways to bring guests into your home? If you know the industry, you will have been preparing for Booking Suite to discontinue its service for some time – which only leads to the question, what next? No question, a modern business that lives financially from guests and is mainly present on the internet needs a quick and uncomplicated solution for the Booking Button. Fortunately, longtime users of the Booking Suite services are not on their own but have a variety of alternatives that they can potentially use. A promising option for companies looking for an alternative to the services of Booking Suite is provided by the provider CultBooking. Are you looking for new opportunities for the time after the end of Booking Suite? Then CultBooking might be of interest to you too.
Companies that have been using the services of Booking Suite for a long time may initially be faced with the question, why put a new button on their homepage at all? The answer is actually explained very quickly and is mainly related to the behavior of site users. Let’s first consider how and where people move around the web today – a large proportion of global web traffic now takes place on platforms and sites that have a standardized visual appearance. Anyone surfing Facebook, for example, always knows where she or he is at any given moment, as the corporate identity of Facebook is difficult to confuse. The blue and white colour scheme gives customers a familiar feeling when they move around the Facebook site, an effect that is largely due to the company’s standardized CI.
A similar effect is created by using a standardized booking button – customers know the design of the button and know where it leads. With the end of the Booking Suite era, the market for Booking Buttons will of course reopen, offering more opportunities for great newcomers to the industry. Without question, CultBooking is a serious alternative to the services of Booking Suite, and is already in the running as a worthy successor to Booking Suite. Due to a good design, fast handling, and a high degree of changeability, the button of CultBooking really leaves all possibilities open. Do yourself a favor and take care of a good system for booking requests in time – and don’t miss the many possibilities that working with CultBooking can open up for you.
30 November 2020 end date for booking button of BookingSuite
As you might already know, BookingSuite and it’s booking button, booking engine services. More precisely its division BookingSuite, announced that it would discontinue some of its services on 30 November 2020. The two most important discontinued services are BookingButton and WebDirect. Booking.com is stopping those services because the company wants to concentrate on its primary business, help hotels bring travelers from around the world, and let the specialists take care of those specific services.
Here is the official message from the website of Booking.com
Also here is a nice FAQ page with more information:
So there is not that much time left, only 4 months to go, the countdown has already started. Now is the perfect timing to start with the set-up of the new booking engine and website reservations system, as you will need to upload pictures, insert room descriptions, adjust prices, customize color, and much more.
One of the most highly-rated specialists is CultBooking. Let’s review why CultBooking is the best alternative option for BookingButton and WebDirect.
CultBooking and BookingSuite are offering hotel booking engines, also called BookingButtons or WebDirect. Those buttons are inserted into hotel websites to allow users and potential guests to book rooms directly. This online software technology is handy for the property owners, as their website is being transformed into a booking channel in addition to being a marketing tool. The cost of this new channel to produce bookings is extremely low. Here is a non-exhaustive list of the benefits:
- An online booking software available non-stop. Potential guests can book a room whenever they want irrespective of the time of the day.
- The hotel booking system makes hotel staff more efficient, as it automates the reservation process in one place. It eliminates the need to make a phone call or send an email.
- Bookings and reservations are confirmed immediately, with no need to wait. All systems and channels are in automatic sync.
Using the booking button of CultBooking, as an alternative to BookingSuite WebDirect, will help you stay ahead of the competition, be user friendly, and increase your revenue. CultBooking and Booking.com BookingButton are very similar, but each has its own peculiarities. The comparison in this blog article highlights the main differences and similarities between the two products to help you with a smooth transition. In this article: We will use a comprehensive checklist to compare the two products and services, from a user point of view. In the end, you will find main reasons why we why many hundred customers have chosen CultBooking as best hotel booking engine to replace their existing ‘book now’ technology.
For BookingSuite (Booking.com) WebDirect has been selected Simbol Rooms from Ljubljana: https://www.simbolhostel.com/en-us
Book now is well presented on the website. When pressing the ‘Book now’ button, it appears a quick search, with check-in and check-out and number of persons as main filters:
For CultBooking has been selected Grand Aria Hotel from Vietnam:
Is nice to see that ‘Book now’ and ‘Check availability’ buttons are easy to find and click.
|1. Free demo|
|2. Free trial|
|3. Promo code|
|4. Smart calendar|
|6. Multi-currency||Under |
|7. Multiple rooms booking|
|8. Discount based on occupancy||n/a|
|9. Children prices|
|10. Individual links|
|11. Payment processing|
|12. Extra services|
|13. Live chat|
|14. Mobile optimized|
|15. Channel managers & PMS, connected|
|16. Social Media integrations|
|17. Pricing||29 EUR|
1. Free demo
CultBooking offers a demo version of the booking software, directly accessible on the CultBooking website, to test the booking button and see the main functions.
On BookingSuite (Booking.com) is not possible to have a free demo directly on the main website. Inside the admin panel, there is a possibility to check the technology, but soon this feature will disappear as WebDirect and BookingButton will cease to exist.
2. Free trial
CultBooking provides besides the free demo, the 1st month for free:
Booking.com with BookingSuite does not offer such an option, as all bookings are with a commission from the first moment.
3. Promo code
The promo code field allows the customer to enter a promotional code to benefit from a discount on specific rooms.
CultBooking offers the possibility to adjust and set-up the promo code section, or delete it completely.
When the user decides to insert a promo code, here is how it looks like:
Aria Grand Hotel has gone one step further and requested to create a special URL where the Promo code or voucher code: ‘Ariagrand’ is already taken as default. This way, the guest does not need to remember the special code but can access it directly via the specific and exclusive link. Here are more details about this feature:
On the Simbol hotel booking landing page, the promo code option does not exist. So with BookingButton from Booking.com is not possible to have active special and exclusive promotions.
4. Smart calendar
CultBooking has built a smart calendar showing the availability and restriction on specific days at first glance. This function gives the user a good overview, and therefore, he doesn’t lose time doing a useless search for unavailable dates. It is also possible to insert the daily lowest price on the calendar.
Here is a screenshot of the smart calendar of CultBooking:
WebDirect of Booking.com does not have this option, they only propose a simple, standard calendar, like in the below illustration:
In the hospitality business, it’s fundamental to be accessible and understood all around the world. Many tourists use English as the primary language when they travel, but most feel more comfortable when they can use their own local language.
CultBooking engines can use many different languages. In the example website of Aria Grand Hotel, the customers have the option to choose between English, German, Russian, Portuguese, Italian, Spanish, and French.
BookingSuite with the WebDirect BookingButton offers many languages as well. Here is how the language option looks like:
Tourists like to be able to see the prices in their local currency. It allows them to compare quickly with their references and make the conversion to other currencies.
Simbol hostel is displaying many currencies on the booking engine:
7. Multiple rooms booking
Both CultBooking and BookingSuite booking engines feature the option to book multiple rooms at the same time. The main differences between the 2 are the UI(user interface) and UX design(users experience).
On CultBooking, it looks like this:
Here is how Booking.com displays it:
8. Discount based on occupancy
Both CultBooking and Booking WebDirect allow the customers to choose how many adults will occupy the room,
Moreover, CultBooking is giving the option for the hotel owner to provide a discount, for example, for a double room occupied only by one person. Therefore the guest will see the discount on the front-end.
9. Children prices
CultBooking offers the possibility to add children at a discounted price in the same room with adults, up to 3 extra children in one room.
On BookingButton from Booking.com, is not visible to see the option to book with discount prices.
10. Dedicated booking link on each room description page
CultBooking has enhanced the software to allow customers to book a room directly from a specific room description page. So when a user is, for example, on the junior king suite description page, he can instantly see the price and disponibility for this specific room without showing all the other categories of rooms. Here is how Aria grand is doing it:
On Simbol Hostel, I was not able to find this option with BookingSuite. Rather, all rooms are displayed in the generic link URL.
11. Payment processing
CultBooking offers two payment possibilities :
- Payment at the hotel with the booking secured via a credit card. So, in the case of no-show, the customer is charged a fee according to the hotel’s cancellation policy.
- Payment for the booking is processed automatically and transferred directly into the hotel owner’s bank account. The customer has many payment options: PayPal, CreditCard, Klarna, and much more
BookingButton from Booking.com may have the option to secure payment or store credit card data. But when comes to connect to payment gateway there was no information found on this research
12. Extra services
CultBooking has built this functionality based on many active requests from hoteliers. So is an extra feature, that is a must-have nowadays. The hotel owner will have the possibility to activate and sell extras add-ons as airport transfer, breakfast or dinner, and much more.
Booking.com WebDirect does not provide this feature, as they fully concentrate on selling rooms and no other extras services in addition to the main business.
13. Live chat
CultBooking is flexible enough to allow the hotel owner to integrate and connect the live chat or chatbot of their choice into the code of their booking engine. This way the reception staff can give immediate support and a new channel of communication is open.
BookingButton from BookingSuite does not have this possibility.
14. Mobile optimized
CultBooking and BookingSuite WebDirect, are fully optimized for mobile and smaller screen devices. CultBooking takes this part very seriously as guests are becoming more and more mobile. Therefore ongoing optimizations are happening to program and design specifically for mobile devices.
15. Channel managers & PMS, connected
CultBooking connects to 40 PMS and 17 channel managers, acting as a connection hub. Moreover, CultBooking has its own channel manager.
BookingSuite needs an external connection to channel managers from the network of Booking.com.
16. Social Media integrations
Both CultBooking and BookingSuite Button may be integrated and connected with FaceBook, Twitter, Instagram, or any other social media.
CultBooking allows for preparing exclusive links for social media campaigns with special discounts and conditions.
CultBooking has a simple and straightforward price model. 29 EUR / month, less than the price of a daily espresso! in Europe. For example in Spain and Italy espresso costs around 1-2 EUR. Meanwhile in Berlin, starts at 2 EUR.
BookingSuite works with a commission model where the booking engine, the website, and maybe more services are included in a 10% commission on each booking.
Why choose CultBooking?
- Many functions and extras. CultBooking has built many functions and extras with the hotelier and end-user in mind. Therefore is a complete booking engine tool that is always evolving and improving.
- Easy transition. CultBooking will help you to easily move from BookingSuite WebDirect to CultBooking BookingButton with just few clicks. So CultBooking is a great alternative for you to change and start receiving direct bookings from your website.
- Simple connection with PMS and Channel Managers: CultBooking offers complete integration with hotel software PMS and channel managers. Furthermore, it’s easy and free.
Here are extra reasons to switch to CultBooking and select the best booking engine for your website:
CultBooking is a division of the reputed German Company Cultuzz Digital Media GmBH. CultBooking proposes a booking engine for property and accommodation providers, with regular five stars reviews.
CultBooking is easy to use
The integration of the booking page on your website is quick and straightforward. The booking engine is fully customizable and offers you the possibility to adapt it to your specific needs. Furthermore, the booking engine is fully compatible with your channel manager and PMS(Property Management System).
CultBooking accessibility make it the best alternative to BookingSuite
The booking engine and the booking button are using cutting-edge technology, making them fast, user-friendly, and adaptable to any devices. Moreover, there are weekly and monthly updates as the team of developers are working continuously on making improvements and adding innovations. Those features offer online customers a memorable experience.
In the hospitality business, it’s highly critical to be accessible to prospective customers worldwide. Spanish and English are the two main languages used worldwide. Still, many consumers feel more comfortable communicating in their mother tongue, especially when money is involved. The booking service proposed by CultBooking is customizable by the customers in many languages, English, French, and Portuguese, to name a few. The development team regularly updates the software with new languages and can also quickly answer any specific request by the customers.
As a busy hotel owner, you don’t want to have to run after a representative for technical service or commercial information; you want someone available for you on the spot. One of the strongest points of CultBooking revealed by online reviews is the excellent availability of the management team. The company is easily contactable with dedicated agents just for you.
CultBooking services are commission-free without any hidden cost. You pay a small fee of 29 Euro at the beginning of the month, and that’s all. Jokingly the monthly price is so low that it is equivalent to the cost of a daily espresso. CultBooking proposes the first month for free without any obligations to try the service and make sure it is the perfect alternative for you.
You’re ready for CultBooking, the best alternative to BookingSuite services
It’s for sure never easy to change from a service provider to another one. The problem here is that sadly the decision is not yours, as the services provided by BookingSuites will no longer be available at the end of November. Luckily the choice of which alternative to use is entirely and uniquely yours. The CultBooking team is waiting for your call to help you with a smooth and easy transition from the Booking.com(BookingButton) to CultBooking(BookingButton).
We hope this article helps you decide that the CultBooking tool is a good way to start your migration from BookingSuite. If you’re still uncertain, try CultBooking one month without any risks; we are confident that you will start increasing your bookings immediately and see the power of our technology.
For questions and support, please contact us via chat or email: email@example.com